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Marketing Specialist – Team Lead

questanalytics·Overland Park, KS
full timeOverland Park, KS

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AT A GLANCE

SalesLead levelFull Time
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Turn complex opportunities into compelling stories that help us win. At Quest Analytics, we help healthcare organizations solve complex challenges and how we communicate that value to each individual buyer matters. We’re looking for a Sales Revenue Enablement Specialist who can c

About the role

Turn complex opportunities into compelling stories that help us win. At Quest Analytics, we help healthcare organizations solve complex challenges and how we communicate that value to each individual buyer matters. We’re looking for a Sales Revenue Enablement Specialist who can connect the dots between what our solutions do, what our customers need, and how we tell that story in a way that resonates. This is a highly visible, hands-on role sitting at the intersection of Sales and Marketing. You’ll own and support some of the most important content tied directly to revenue from complex RFPs and proposals to customized presentations and opportunity-specific messaging. Just as importantly, we’re looking for someone who sees an opportunity to make the function better. You’ll help us build the content libraries, workflows, tools, and AI-enabled processes that allow our teams to work smarter, move faster, and deliver consistently strong materials at scale.

Responsibilities

  • Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth.
  • Translate campaign strategies into clear content plans, deliverables, owners, and timelines.
  • Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.
  • Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement.
  • Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
  • Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.
  • Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.
  • Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth.
  • Establish and track annual KPIs and ensure key projects and deliverables stay on track.
  • Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance.
  • Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team.
  • Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content.
  • Research and content development
  • Thought leadership ideation
  • Content repurposing and cross-platform production
  • Campaign development and iteration
  • ICP and audience targeting
  • SEO and AEO strategies
  • Performance analysis
  • Workflow automation
  • Team productivity and capacity
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.
  • 7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.
  • Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.
  • Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences.
  • Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.
  • Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation.
  • Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms.
  • Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback.
  • Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment.
  • Excellent communication, listening, problem-solving, and troubleshooting skills.
  • A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow.
PostedNot listed
Statusactive
CommuteDistance only

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