Senior Manager, Content & Brand (CAN/USA)

SENIOR MANAGER, CONTENT & BRAND Level: M3 | Location: CAN/USA | Remote Reports To: Michael Scott, Chief Marketing Officer (CMO) https://www.linkedin.com/in/michael-s-a9938860/ Type: Permanent | Full-Time THE ROLE At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts. Solink is looking for a Senior Manager, Content & Brand to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out. This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence. WHAT YOU'LL BE DOING Category & Brand Narrative • Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders. • Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority. Content Strategy & Editorial Calendar • Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts). • Set the quality bar and editorial standards across the content program. Speaker & Influencer Program • Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact. • Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events. Sales & Marketing Enablement • Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy. • Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly. Team & Vendor Management • Manage a content team and/or a network of freelance writers, designers, and agencies. • Manage budget for content production, speaker fees/sponsorships, and influencer partnerships. Measurement & Reporting • Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership. A LITTLE BIT ABOUT YOU • 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category. • 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies. • Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign). • Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing). • Strong editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed. • Track record partnering closely with Sales and/or Demand Gen to convert content into pipeline-supporting assets. ROLE EXPECTATIONS This is an M3 level role — Solink's Senior Manager archetype. At Solink, individuals at this level are key leaders within their department: they effectively manage their team, provide strategic guidance on organizational initiatives and priorities, set direction independently, and execute at a high level. In this role, you'll be expected to: • Lead large-scale projects and initiatives that have an impact on the organization, while keeping Solink's strategy and goals top of mind. • Operate with very little supervision and a high level of autonomy. • Lend a strong voice in developing the strategic goals of Marketing and the broader organization. • Drive, manage, and make decisions on overall content and brand prioritization and execution within the agreed strategy. • Develop and mentor your team members (and manage freelancers/agencies) to achieve team and career goals. • Manage the work of leads and/or senior contributors across multiple stakeholders — Sales, Demand Gen, Product Marketing, and executive spokespeople. • Identify goals and scope the team's work, and hold the team accountable for its output. • Proactively resolve cross-team dependencies and conflicts, and champion adoption of new content and brand processes. WHAT SUCCESS LOOKS LIKE: • Content & Brand is recognized as a strategic partner to Sales and Demand Gen, not an on-demand content shop. • The narrative, editorial calendar (e.g., blogs, assets), and speaker/influencer program you build operate on a predictable cadence and outlast any single campaign. • Your team — direct reports, freelancers, and agencies — is developing toward the next level, with clear ownership and accountability. KEY OUTCOMES: • A published, cross-functionally adopted category narrative and messaging framework. • A running content engine (editorial calendar, production pipeline) shipping on a consistent cadence. • A launched speaker & influencer program with a defined roster and a first cohort of secured placements. • Documented lift in share of voice/category association and in Sales-reported use of content assets in deals. NICE-TO-HAVE: • Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle. • Experience commissioning or producing original research/data studies as thought-leadership content. • Familiarity with content and social analytics tooling, and comfort reporting content performance in business terms (pipeline, share of voice) rather than vanity metrics. SECURITY REQUIREMENTS • Candidates must undergo a criminal records check upon hire; • Be a Canadian or American Citizen, or eligible to work in Canada or the United States. • Be willing to comply with Solink’s own security policies and standards. OUR VALUES We do things the Solink way: • Act with URGENCY – Our customers move fast, so we do too. • Deliver with QUALITY – We sweat the details and hold a high bar. • Win with TEAM – No egos. Just outcomes, built together. • Lead with TRUST – We earn it through clarity, consistency, and care. These aren’t just words—they shape how we hire, lead, and grow. WHY SOLINK? We’re not just building tech - we’re building a place where great people do great work. • Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required. • Meaningful equity: Every full-time, permanent employee has a stake in our growth. • Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need. • Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs. • Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together. • Candid culture: Clear expectations, honest feedback, and no politics. • Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun. WHAT TO EXPECT FROM THE HIRING PROCESS We respect your time and value transparency. Here’s a general idea of what to expect: • Intro call with our Talent Team • Interview with the Hiring Manager • Role-relevant task or case (if applicable) • Final interviews with cross-functional team members • Reference Checks • Offer & onboarding 🎉 PLEASE NOTE: THIS IS SUBJECT TO CHANGE AT ANY POINT IN THE RECRUITMENT PROCESS BASED ON THE NEEDS OF THE BUSINESS. HOW TO APPLY Submit your resume and a short cover letter via our [Careers Page https://solink.com/careers/]. Let us know what excites you about this role, and how you’d help move Solink forward. NOTICE: SOLINK USES ARTIFICIAL INTELLIGENCE (AI) TO SCREEN, ASSESS, AND/OR SELECT CANDIDATES FOR THIS POSITION. SOLINK IS AN EQUAL OPPORTUNITY EMPLOYER. WE’RE COMMITTED TO BUILDING A DIVERSE AND INCLUSIVE WORKPLACE. IF YOU REQUIRE ACCOMMODATION DURING THE SELECTION PROCESS, PLEASE LET US KNOW.