Manager, Growth Marketing

About the role

Responsibilities

• • Build, execute, measure and optimize multi-channel demand generation campaign plans to attract and convert qualified leads. • Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth. • Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle. • Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline. • Own lead generation, nurture flows, and customer lifecycle marketing programs and be data-driven to ensure campaigns are always optimized. • Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback. • Leverage data and marketing automation tools to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI. • Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey. • Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution. • Identify new opportunities for pipeline acceleration and customer growth. Core values for success in this role: • Data-driven: Make decisions on insights rather than assumptions. • Accountability: Owns targets, learns from failures as well as successes and takes responsibility to deliver results. • Growth-oriented: Continuously seeks ways to improve processes and deliver more leads to the Sales team.
• • Experience working in the accounting industry. • A degree, or equivalent level qualification, in Marketing. • Proven success in B2B demand generation and growth - able to analyse customer needs and develop targeted, strategic marketing approaches. • Results-driven with experience reporting on pipeline, ROI, and key marketing KPIs. • Excellent communication and stakeholder management skills, both written and verbal. • Self-starter with a growth mindset, able to prioritise, adapt and act with urgency. • Strong anaytical skills to assess performance and interpret results. • Excellent time management and organisational skills with experience managing multiple projects. • 3+ years demand generation experience, preferably in software/SaaS.