Digital Marketing Coordinator

Responsibilities

• Support paid media campaigns end-to-end: audience building, budget pacing, creative testing, and optimization in partnership with the Digital Marketing Lead.
• Monitor and report on campaign performance: streams, audience growth, engagement, ad spend efficiency.
• Support research and drafting for the Priority Artist Newsletter.
• Plan and co-host Digital Marketing Hotline (client-facing strategy meetings).
• Own weekly campaign performance reporting across digital platforms (including social media, DSPs, etc).
• Own the creation of release marketing briefs, consolidating all relevant release information for the team.
• Stay current on social platform updates and trends; regularly review artist insights and analytics to identify and recommend optimizations.
• Maintain tracking of digital budgets and project statuses to keep campaigns moving on schedule.
• Additional responsibilities and projects as assigned.