Director, Global Brand Marketing

About the role

Responsibilities

• Global Go-to-Market Strategy: Lead the development and execution of global GTM plans for seasonal collections, product launches, collaborations, and key brand initiatives, ensuring alignment across all markets and distribution channels.
• 360° Campaign Management: Oversee the planning, coordination, and execution of integrated global marketing campaigns across digital, social, retail, wholesale, paid media, PR, and experiential channels.
• Global Marketing Calendar: Own and manage the global marketing calendar, establishing clear timelines, deliverables, priorities, and cross-functional accountability.
• Brand Positioning & Storytelling: Partner with the SVP of Brand & Communications to develop and reinforce AMIRI's brand positioning, messaging, and storytelling framework, ensuring consistency and relevance across all consumer touchpoints.
• Social Media Strategy: Oversee AMIRI's global social media strategy, including platform positioning, editorial planning, publishing calendars, community engagement, and performance optimization.
• Content Strategy & Creative Briefing: Partner with creative and production team to define global content strategy, translating brand and commercial priorities into compelling creative briefs, editorial narratives, and platform-specific content plans.
• Brand Partnerships & Collaborations: Develop and manage marketing strategies for brand collaborations, cultural partnerships, and special projects, overseeing integrated launch plans, partner deliverables, and opportunities to expand AMIRI's cultural relevance.
• Cooperative Marketing: Lead co-op marketing initiatives with global wholesale partners, department stores, and key retail accounts, ensuring alignment with AMIRI's brand positioning and commercial objectives.
• Global Franchise Marketing: Brief global franchise partners on seasonal marketing priorities, campaign strategies, and brand initiatives, ensuring consistent execution across markets and adherence to AMIRI's global brand standards.
• Consumer & Cultural Insights: Identify emerging cultural trends, consumer behaviors, and market opportunities to inform marketing strategies, strengthen brand relevance, and support global growth.
• Cross-Functional Leadership: Partner closely with Merchandising, E-Commerce, Retail, Wholesale, PR, and regional teams to ensure cohesive global execution of marketing initiatives.
• Team Leadership: Manage, mentor, and develop an established brand marketing team, providing strategic direction, clear priorities, and accountability across functions while fostering a collaborative and high-performing environment.
• Budget & Performance Management: Oversee marketing budgets, resource allocation, campaign performance, and reporting, leveraging insights to optimize effectiveness and return on investment.
• Brand Stewardship: Serve as a key steward of AMIRI's creative and commercial vision, ensuring all marketing initiatives and external partnerships reflect the brand's identity, values, and long-term positioning.

Requirements

• 8–10+ years of progressive brand marketing experience, preferably within luxury fashion, lifestyle, or culturally relevant consumer brands.
• Proven experience leading global marketing functions, integrated campaigns, and cross-functional teams.
• Demonstrated expertise in developing and executing global go-to-market strategies and 360° marketing campaigns across digital, retail, experiential, and traditional channels.
• Strong understanding of luxury brand building, consumer behavior, and market dynamics across international markets.
• Sophisticated creative sensibility with exceptional brand storytelling, copywriting, and creative briefing capabilities.
• Deep cultural awareness and the ability to identify emerging trends, creative opportunities, and partnerships that strengthen brand relevance.
• Strong understanding of social media, digital marketing, content strategy, and evolving consumer engagement platforms.
• Experience managing brand collaborations, strategic partnerships, and cooperative marketing programs.
• Exceptional project management and organizational skills, with the ability to oversee multiple global initiatives simultaneously while maintaining a high standard of execution.
• Proven people management experience, with the ability to lead, mentor, and develop high-performing teams.
• Strong commercial acumen, including experience managing budgets, evaluating campaign performance, and balancing long-term brand-building objectives with immediate business priorities.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence senior leadership and collaborate effectively across global functions.
• Strategic, entrepreneurial, and solutions-oriented mindset, with the ability to move comfortably between high-level brand thinking and hands-on execution.
• Comfortable operating in a fast-paced, entrepreneurial environment with evolving priorities and ambitious growth objectives.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Benefits

• Vision