active · Approximate location
Social Media Growth Lead
full timeCanada
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AT A GLANCE
MediaLead levelFull TimeFull time employee
About the Role: We’re looking for a Social Media Growth Lead to build the social growth engine for BWZ’s brands — growing engaged audiences of senior decision-makers and converting them into subscribers, community members, and repeat consumers of our owned content. This role is r
About the role
About the Role:
We’re looking for a Social Media Growth Lead to build the social growth engine for BWZ’s brands — growing engaged audiences of senior decision-makers and converting them into subscribers, community members, and repeat consumers of our owned content.
This role is responsible for turning our editorial content, audio, events, expert insights, and thought leadership into high-performing, platform-native formats and campaigns that drive visibility, repeat engagement, and measurable audience growth.
You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, share, return to, and ultimately convert from social followers into owned audience members.
This is not just a content publishing role. You will build repeatable systems for social distribution, audience growth, paid amplification, partner activation, platform experimentation, subscriber conversion, and repeat engagement.
Your work will expand our reach, deepen engagement, grow qualified audiences, and make social a reliable source of new ICP subscribers and loyal community members.
Responsibilities
- Capture and repurpose video, written, audio, and event content
- Create short-form, platform-native content across relevant channels
- Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
- Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
- Build recurring social formats that strengthen audience habits over time
- Experiment with emerging formats, platform features, and content packaging approaches
- Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
- Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
- Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth
- Build and manage creator, contributor, expert, and partner amplification opportunities
- Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features
- Identify platform-native opportunities that help BWZ reach more of the right people
- Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships
- Optimize social-to-subscriber conversion paths across platforms
- Build recurring formats and campaign loops that create repeat consumption habits
- Track whether audiences acquired from social return and engage with owned content
- Improve the quality, not just the volume, of audience growth
- Ensure social content consistently supports audience growth, engagement, and retention goals
- Track performance across organic, paid, partner, and platform-led activity
- Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention
- Identify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomes
- Make clear decisions about what to scale, stop, improve, or test next
- Build repeatable playbooks for high-performing social growth
- Connect social activity directly to measurable audience and business outcomes
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