Head of Men’s Brand & Communications

About the role

Responsibilities

• Own storytelling for key product launches, inclusive of product narrative, key partnerships to amplify launches, and press strategies — with particular focus on our most distinctive products as well as the craft and provenance behind them.
• Develop and execute the communications and PR strategy for the men’s business in partnership with the founders and senior leadership.
• Create, maintain, and expand relationships with press, writers, editors, stylists, podcasters, and industry leaders to create opportunities for brand exposure.
• Manage media relations, press materials, and press events
• Build and maintain talent pipelines with stylists, costume designers, and VIP and celebrity networks to drive organic brand placements.
• Serve as a spokesperson and face of the brand for press opportunities alongside the founders.
• Develop a consistent brand voice across channels of communication in collaboration with marketing, social, and creative teams.
• Monitor the media and cultural landscape — publications, newsletters, Substacks, podcasts, and emerging platforms — and identify opportunities as they develop.