active · Remote
Marketing Ops Manager
Remote · no commuteremote · full timeRemote - USA
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AT A GLANCE
SalesManager levelFull TimeRemote
Hello, we’re Instrumentl. 👋 Grants fund nonprofit work, but they also create some of the toughest operational challenges. Every grant brings its own deadlines, spending restrictions, reporting requirements, and commitments, so managing that complexity across fundraising, finance
About the role
Hello, we’re Instrumentl. 👋
Grants fund nonprofit work, but they also create some of the toughest operational challenges. Every grant brings its own deadlines, spending restrictions, reporting requirements, and commitments, so managing that complexity across fundraising, finance, and HR requires more than spreadsheets.
Instrumentl is the system of record for grants. We bring discovery, applications, award compliance, and grant operations into one platform, giving nonprofits a shared foundation to grow their revenue and impact. More than 6,000 nonprofits rely on Instrumentl, from local community groups to state and county governments, universities, and maybe even your local animal shelter.
We're a cash flow positive, YC-backed company building our next chapter, and we're hiring people who will shape and grow the impact of the nonprofit sector.
Responsibilities
- Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
- Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
- Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
- Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
- Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
- Evaluate, implement, and optimize AI tools that enhance marketing productivity
- Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
- Partner with Marketing team on adoption of new tools
- Stay current on emerging AI/automation capabilities and bring a POV on what to test next
- Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion. Bring a point of view on what the data is telling us
- Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)
- Enable downstream optimization and experimentation, including A/B testing, performance modeling, and forecasting
- Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
- Partner with Growth Product and Marketing to define launch KPIs and stand up dashboards that give Marketing, Sales, and CS shared visibility
- Own integrations across the martech stack beyond HubSpot (event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
- Evaluate new tools and make build-vs-buy recommendations
- Ensure our marketing tech stack is lean, well-integrated, and delivering ROI
Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
- Dental
- Vision
- PTO
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