Vice President, Digital Marketing & Analytics

About the role

Responsibilities

• Lead the end-to-end digital marketing strategy across platforms, channels, and audiences, including complex B2B environments.
• Align digital marketing priorities with organizational goals, growth initiatives, and fundraising objectives.
• Provide hands-on leadership and strategic direction to the digital marketing team, fostering a collaborative, curious, and high-performance culture.
• Bring a forward-looking, external perspective that positions marketing as a strategic growth engine for the organization.
• Assess the current marketing technology stack and ecosystem, identifying strengths, gaps, and opportunities to improve effectiveness and scalability.
• Develop and articulate a future-state vision and roadmap for marketing technology, including platform selection, integration, and investment recommendations.
• Partner closely with IT to ensure marketing platforms, data architecture, security, and systems support the organization’s evolving needs.
• Champion the responsible adoption of AI-driven marketing tools and techniques that improve efficiency, personalization, and measurable results.
• Own marketing analytics, reporting, and performance management frameworks that connect activity to business and fundraising outcomes.
• Establish clear KPIs, dashboards, and insights that demonstrate Marketing’s contribution to lead generation, pipeline performance, and ROI.
• Use data, attribution modeling, experimentation, and test-and-learn practices to continuously refine strategy, execution, and resource allocation.
• Build and oversee the end-to-end digital user experience to support engagement, conversion, and lead generation.
• Partner closely with Sales to drive high-quality lead generation and support end-to-end lead management efforts.
• Ensure strong alignment between Marketing and Sales on strategy, data, reporting, performance metrics, and shared accountability for results.
• Implement and optimize SEO, SEM, and other digital acquisition practices that strengthen funnel performance.
• Influence senior leaders through clear insights, compelling storytelling, and evidence-based recommendations.
• Build strong business cases for marketing and technology investments, clearly articulating expected ROI, organizational impact, and resource requirements.
• Balance innovation and fiscal discipline, ensuring resources are aligned to the highest-value opportunities.
• Build strong cross-functional relationships that enable speed, consistency, innovation, and confident decision-making.

Requirements

• · Bachelor’s degree in Marketing, Business, Analytics, or a related field required; advanced degree (MBA or similar) preferred. · 15+ years of progressive experience in digital marketing/marketing technology across multiple platforms and channels, including significant experience in B2B environments. · Demonstrated leadership experience, including people management and the ability to mentor and develop talent. · Deep understanding of modern marketing technology stacks, including hands-on experience evaluating, implementing, and optimizing platforms. · Strong expertise in marketing analytics, performance measurement, and ROI modeling; proven ability to connect marketing activity to tangible business and fundraising outcomes. · Practical, forward-thinking passion and experience applying AI and advanced technologies in marketing. · Proven success partnering closely with Sales and IT to deliver integrated, results-driven solutions. · Exceptional communication and influence skills, with a track record of engaging and advising senior-level stakeholders. · Entrepreneurial mindset with comfort operating in evolving, fast-paced environments. · Passion for marketing that makes a meaningful contribution to organizational impact and mission.