Senior E-Commerce Manager

About the role

Responsibilities

• • Own day-to-day management and long-term strategy of the ecommerce platform, ensuring optimal performance, user experience, and functionality to deliver a frictionless, best-in-class consumer experience. Migrating the platform from Magento to Shopify. • Lead end-to-end digital roadmap planning, including strategy development, budget management, prioritization, execution, and ongoing maintenance. • Help execute site marketing planning from content to new launches in partnership with cross-functional teams for a cohesive, 360-degree consumer experience across digital channels and platforms. • Set the ecommerce measurement framework, working closely with key stakeholders to identify site opportunities and experiences that enhance the consumer shopping experience, and deliver KPIs and actionable insights that ladder up to business objectives. • Partner with analytics and marketing teams to analyze conversion funnels, diagnose customer friction points, and lead initiatives that increase conversion, AOV, and overall customer satisfaction. • Serve as primary point of contact for external technical and agency partners, leading project prioritization, sprint planning, UAT, and production releases. • Manage and maintain third-party vendor relationships, acting as the face of Catbird and ensuring these partnerships remain productive and positive. • Partner with the SVP Digital and senior leadership to develop and present ecommerce strategy, KPIs, and business results, including contributing to leadership and board-level reporting. • Provide guidance, mentorship, and day-to-day support to junior ecommerce team members, helping build team capability and capacity. • Stay ahead of evolving e-commerce, digital, and retail trends, proactively bringing forward new tactics and technologies to enhance site experience. • Build strong, collaborative partnerships across the ecommerce team and cross-functional teams company-wide.